Backing Her Venture e.V.
An initiative focused on promoting and supporting female founders and female investors. The aim is to improve access to capital, networks and expertise in order to foster greater diversity within the venture capital ecosystem and empower under-represented female founders as they build and grow their businesses.
Corporate design and the development of a website built on WordPress for a globally active start-up association based in Germany.
Building a brand from scratch: identity, design and digital launch, all under one roof
A clear visual and conceptual foundation was established for the Backing Her Venture initiative – from the logo and brand design right through to the first website, which serves as a digital starting point.
As part of the launch of the Backing Her Venture project, a comprehensive brand foundation was established to effectively communicate the initiative’s values and objectives to the outside world. The development of the logo forms the visual core of this: minimalist, striking and highly recognisable. Building on this, a consistent brand design was defined, combining the colour palette, typography and visual language to create a clear, modern brand identity.
In addition, an initial website was designed and launched to serve as a central point of entry for interested parties. It communicates the initiative’s mission, presents the content in a clear and structured manner, and builds trust with the target audience. The focus was on clarity, user guidance and providing a quick, accessible introduction to the topic.
The result is a cohesive brand identity that lays the foundation for further growth and Backing Her Venture’s future communications.