Kronprinz Wilhelm Rasanz
The historic drive through Lower Rhine landscapes between Düsseldorf and the Netherlands for the so-called brass cars of the very early years of construction up to 1918. Living automobile history in the form of a rolling museum.
Art direction, design of logo, graphics and equipment, photography and website. Full service for the historic drive around Krickenbeck Castle in Nettetal, Lower Rhine area.
Project facts
The Kronprinz Wilhelm Rasanz for vehicles with a focus on the year of construction up to 1907 took place from 2013 to 2016. Following the historical model, the old route from Krickenbeck Castle had to be mastered. The left bank of the Lower Rhine attracted with its avenues and lovely villages. Approximately 100 kilometres were covered on each of the two days. The model years ranged from 1886 to 1918, bringing automobile history back to life in a large rolling museum.
The Rasanz thus supported the use of brass vehicles in the hope of motivating young drivers and owners accordingly and getting them enthusiastic about the subject. Organised by enthusiasts, the Rasanz was a meeting of Schnauferl owners who could enjoy two days of extended rides with a lot of feeling for old brass and a lot of fun in good company.
The website informed all participants and spectators in advance of the Kronprinz Wilhelm Rasanz. The website was converted to a responsive design at the beginning of 2015 and is thus adapted to the requirements of different mobile, tablet and desktop screen sizes. In addition to the website, other communication tools such as brochures, posters and business stationery were developed in a uniform look.