With the training equipment from aerobis fitness training can be designed efficiently to challenge the body in a holistic and balanced way.
The fitness equipment from the brands aeroSling, alphaband, Battle Boa, powrlink, revvll and verso360 complement each other and have individual focuses.
Art direction, graphic design, packaging design and screen design, as well as photography and design of a trade fair stand. Complex tasks for the Cologne-based fitness equipment developer.
At the latest when you visit a trade fair like Fibo in Cologne, you realise: fitness sport is a world of its own. More and more innovative training methods are conquering the market. Aerobis Fitness is clearly one of them. Starting with sling trainers and sandbags, the Battle Boa and Revvl rope trainers in particular are exciting additions to strength endurance training.
In addition to a fundamental revision and completion of the CI, I was allowed to design training instructions and product descriptions for many of these products. As is often the case with aerobis, I was able to ensure a quick implementation and completion of the tasks with additional product photography.
Another interesting project was the design of packaging and the creation of a booklet for the powrlink sensor, with which fitness can be measured. This was placed independently in the communication.
The aforementioned Fibo fitness trade fair in Cologne naturally requires a lot of work. Here, it is important to attract potential customers to an attractive stand and to convince them of the products with a good, personal approach. I was allowed to help with the design of the trade fair back walls and also implement the extensive product catalogues. A shooting of training situations with fitness models rounded off the project.