ADAC 1000km Nürburgring
Almost 7 hours of racing, up to four drivers per race car, open paddock and the opportunity to gridwalk through the starting grid. Motorsport up close and personal! The revival of the ultimate endurance classic makes for a spectacular return to the "Green Hell".
Art Direction, Gestaltung von Logo, Grafik und Ausstattung, Fotografie und Webseite. Full-Service für die jährlich auf dem Nürburgring stattfindenden Motorsport-Veranstaltung.
It's especially nice and challenging at the same time when a client trusts you to create the overall conceptual outline of an event's design. The task becomes even more exciting with a name like the 1000km Race at Nürburgring, which brings with it a great aura, plenty of tradition and history.
It was really time to revive this racing classic. The response in professional circles was correspondingly great. So it was important to make a perfect impact right from the start and create a convincing brand with a strong logo. The fact that many visitors and participants not only invested in an entrance ticket or a fan shop, but also equipped themselves in the fan shop, did not go unnoticed when walking through the paddock.
The website for the long-distance classic at the Nürburgring was also set up via the art direction together with some graphic elements and products and maintained both technically and in terms of content. As in most event design projects, photography was also added to the overall package. This is a good prerequisite to enable me to quickly and reliably provide content with suitable image material.